With that pompous cat clutching the iconic egg on its promotion poster, the 10th Short Film and Video Festival impishly - and deservedly - advertises its pride of being the longest running cinefest in this country. Dubbed "Short 10" for its decade-making edition, the festival promises its usual friendliness as it kicks off the preliminary screenings this Sunday.

The so-called "marathon screenings" will take place on July 2, 8, 9, 15, 22, 23, 29 and 30 at the new TK Park at the new Atchariya Building, behind Central World Plaza. Over 300 shorts by students and the general public have been submitted, and all of them will take turns being shown during the specified dates.

As is usually the case, strong sections of the audience in these preliminary screenings are made up of families and friends of those who've submitted their works; this is an open stage where the ethos of "everybody can be a filmmaker" is played out in a cheerful spirit.

Off the 300 submissions, around 50 will then be selected to enter various competition categories, and they will be screened at the final stretch of the festival, from August 17-27 at the Pridi Banomyong Institute on soi Thong Lo.

The Short Film and Video Festival is organised by the Thai Film Foundation. It has steadily functioned as a nursing ground for young movie-makers, despite its limited funding. Look out for more updates and reports on the festival on these pages.

- Preliminary screenings of the 10th Short Film and Video Festival will take place at TK Park, Atchariya Building on July 2, 8, 9, 15, 22, 23, 29 and 30 from 10am until late afternoon. Free admission. For more information, please call 02-800-2716.